Why Should We Avoid Toxic Backlinks in 2021?

 

Link building is essential for Google ranking which can’t be ignored in this digital marketing era. Drawing traffic through the search engine optimization(SEO) technique is a hectic process. Due to this, some SEO analysts use shortcut methods to draw more traffic to their websites. A link that directs to your website from another website is a backlink, also known as an inbound link. If many sites, especially high-authority websites, link to your website, then search engines will crawl the website among other competitors on the search engine results page (SERP).

 

Toxic Backlink:

 Google has set webmaster guidelines and expects all websites to follow them for a better position in its SERP. If a website manipulates its link for the sole purpose of increasing search ranking, then the link is called a toxic link. This is to stop all the illicit SEO practices, like toxic backlinks, to draw genuine traffic. If a website uses toxic backlinks, then Google will remove your site from its index. 

 

Things that make a link spammy or toxic are

 

●     Links that are used only for linking.

●     Backlinks from other websites (unrelated topics and content) linking your website.

●     Sites that are not indexed by Google.

●     Inserting backlinks in blog comments.

●     Hiding the link in a website footer.

●     Including the link on all pages of the website.

●     Links marked as sponsors.

●     Using exact match keywords or anchor text.

 

Impact of the toxic link on your website:

Google doesn’t approve of the use of manipulative links, which had a profound effect on SERP. In recent years, Google’s algorithm has grown exponentially to reduce toxic links and increase organic traffic. The websites should concentrate on quality over quantity links because low-quality links can ruin your organic traffic and ranking.

 

Manual Action for Unnatural Links:

 When pages in a website are not compliant with Google’s webmaster quality guidelines (like excessive spam), a human reviewer or one(from Google) who reviews your link profile manually will apply manual action for unnatural links. Manual links were once common but not nowadays. Since the time and resources consumption is huge, Google decided to use an algorithm to identify the bad links. Excessive spamming can lead to manual actions, so try avoiding it.

 

If a competitor files a spam report or issues are detected algorithmically, it can trigger manual actions. You will receive a notification in Google Search Console(GSC) if your site is triggered for a manual review. The pages which are affected by that review will lose their current ranking position after the penalty. Your site won’t be allowed to regain its old ranking unless the toxic links are removed. Remove the toxic links or request the webmaster to add nofollow, user-generated content ( UGC) or sponsored content and repudiate if you can’t.

 

 

Algorithmic Filter:

 Another reason for the decline in the ranking of your website is an algorithmic filter(algorithmic penalty or adjustment) caused by toxic links. Unlike manual reviewers, algorithms affect your ranking when unnatural links are detected. A new effort is made by Google, called Penguin, to prevent websites from manipulating links and stuffing keywords, while rewarding high-quality websites. In this algorithmic filter, you can’t file a reconsideration request or won’t receive a notification from GSC.

 

The decline in organic traffic may vary depending on the extent of unnatural links. Disavow the links, which you think are problematic, and stop the tactics that you used to cause this issue. Since your site is held up due to unnatural bad links, you can’t recover your previous ranking that was before the adjustment. You have to start again from the beginning. 

 

 

 

It is impossible to avoid these backlinks all the time. It is crucial to safeguard your website from Google’s penalty by taking corrective measures to avoid loss of traffic. Constantly monitor your backlinks for better organic traffic avoiding spam links. Toxic backlinks will have a huge impact on SERP rankings.

 

 Backlinks are important because this acts as a medium to drive traffic to your website, but the quality will decide whether the site is trustworthy or not. Instead of removing the link, by yourself, you can ask the website owner to remove the backlink which you think is harmful. If you couldn’t remove it, disavow the toxic links.

 

Why is Website Design and Development Important in Business?

  

A business always desires to establish a good brand image to achieve prolonged success in a short time. In this digital era and in the future, the e-commerce platform will dominate the world. So creating a website for your business will allow prospective customers to make informed decisions. A company should run along with the latest trends in technology to reap the most benefits and stay longer in this competitive market.

 

Brand Outreach:

The first and foremost approach a company should have on their to-do list. The customers will come pounding in only if they are aware of the brand. The consumer visits your website first to know more about your business and your product and service. So it is necessary to design a unique logo and a website that reflects your brand’s purpose and vision. By having a website your company sets its footprint globally, attracting more consumers across the globe. The website allows your brand to stay in constant touch with the users 24/7 who are looking for a service or product. A good website acts as the first selling point of your brand.

 

 

More Traffic More Prospective Customers:

A website with a better SEO strategy will help draw lots of traffic, increasing your website ranking in SERP(search engine results page). Since Google has dominated the search engine world, your website should be optimized to make Google understand the contents of your website.

 

Image optimization, structured data, meta descriptions, title tags, content, keywords, internal linking, page load speed, mobile-friendliness are some on-page SEO factors while backlinks, domain authority and social media sharing are off-page SEO factors.  Both on-page and off-page SEO factors should go in line with each other to improve the search engine ranking. Websites with simplistic design and fast page load speed will draw more traffic and decrease the bounce rate. The on-page and off-page SEO factors help understand the consumer’s behaviour towards a brand, product or service.

 

Increase in Sales:

The transaction method completely shifted from cash to online in this digital era. Most people and businesses prefer online transactions because of the convenience, which requires only less effort. When compared to the sales ratio of brick and mortar companies with no online presence, the sales ratio of businesses with online presence was high. And this can be observed in this unprecedented pandemic time. There are so many methods that online companies use, such as discounts, offers, coupons, etc., to attract potential customers. A website that provides a better user experience and content helps increase the credibility of your business over time. It also helps gain trust from your consumers, which will result in increased sales.

 

Valuing the Consumers:

Maintaining a good rapport with the customers is crucial to increase your brand image. Consumers feel special when they are heard or if they receive individual attention and care. Engage the people by encouraging them to review or to give feedback about your products or services offered. And responding to their valuable feedback or queries will increase their perception of your brand. A website helps share any updates or new arrivals directly to your users and makes them feel more valued, resulting in word-of-mouth marketing.

 

Conclusion:

As technology keeps evolving, the method of marketing keeps evolving too. A website plays a crucial role in establishing and expanding your business and also reduces the communication gap between you and your customers. If you are looking to design a logo or a website for your company, contact Designpluz Website Design Agency in Sydney. With our skilled and experienced team, we pulled out many extraordinary designs for our clients. Contact Designpluz to design a unique and simplistic design for your website.

 Check more @ https://www.designpluz.com.au

 

 

How 5-Star Reviews Affect Your SEO

 

The importance of search engine optimization(SEO) and reviews plays a huge role for companies with an online presence. Have a shrewd SEO strategy to get a good ranking on the search engine results page(SERP). Since most consumers use search engines to search local information nowadays, SEO serves as the key, bringing new customers. A review does matter for your business’s reputation and also helps turn users into prospective customers. An online review not only affects search engine results but also the decision of users. A company that has 5-star ratings draws more attention and also gains their trust.

 

Review: Local SEO’s Best Friend

For local SEO, optimization of your online presence for local results is a must. This comes in handy when people look for nearby services. People tend to choose the company which is at the top of search results. Businesses with low ratings and bad reviews have a drastic effect on their reputation in a bad way.

 

 

Impressive Knowledge panel with online reviews:

 Nowadays, you don’t have to visit review websites to know a company’s reputation. Google’s knowledge panels are information boxes that appear on Google when a user searches for a query. This panel gives a quick snapshot of information based on the user’s query. The knowledge panel has icons that direct to their website and provides addresses, contact numbers, reviews and working hours. This helps the users to get the necessary information and decide without visiting the website for more details.

 

Rich Snippets:

Below link titles and headlines, text and visual items appear on SERP which are called rich snippets. These snippets are used to give a sample of how content in a web page looks like. This helps users to decide either to visit the website or not. The rich snippets enhance the visibility of reviews which indirectly creates trustworthiness and encourages click-through. The more the reviews, the more the click-through rate, reducing bounce rate. A conversion for your brand happens when a user sees a rich snippet containing many 5-star ratings and positive reviews.

 

Creative Content:

 The more unique and quality the content is, the more your brand will become recognised, increasing SERP ranking. With the help of users’ reviews, create content to make users spend more time on your website. This helps reduce the bounce rate and keeps the customers engaged. Google crawls a website if it can analyse what the business is about. You can use the user-generated reviews to create content and feature it in blog posts and social media platforms. Review-based content can strengthen your SEO strategy and help understand the consumer's mindset towards your service.

 

 

Best Strategy for Negative Reviews:

Don’t go berserk all of a sudden when you get a negative review. It is common to get negative reviews so stay calm and devise a strategy to overcome it. People hesitate to purchase from businesses with negative reviews resulting in fewer conversions. Bad reviews can’t be fixed immediately and using paid reviews will only worsen it. Sometimes it can even lead to a penalty from Google. Respond to customer reviews and ensure that measures will be taken for the inconvenience caused.

 

Certain things are to be followed when a customer posts a bad review. Keep track of the reviews and respond to them without fail. The Dos and don’ts of responding to customer reviews.

 

Do’s:

The first step is to apologize to the customer for the bad experience.

Put yourselves under their shoes and let them know that you empathize.

Accept the full responsibility.

Make amends with the customer by offering compensation(replacement product, meal on the house, refund).

Show your commitment regarding the issues addressed by the customer.

 

Don'ts:

Pretend that the customer is always right even if they are not. Don’t blame them.

There’s nothing wrong with apologizing to the customer.

Don’t accuse the customer that they are overreacting or lying.

Don’t use abusive or unprofessional language against them.

Send an email personally to gain their trust. Don’t stuff everything in the review column. 

 

A genuine response from the business side will prompt the customer to re-write the review posting good remarks, deleting the bad ones. Also, expressing gratitude towards positive reviews can enhance the customer relationship.

 

Google reviews and ratings play a crucial role to drive traffic to your site that helps Better Seo for your Website. So to build the reputation of your brand, constantly monitor the reviews and respond to them. If your business has more negative reviews and low ratings it’s hard to sustain among other competitors.If you are looking to make your website more effective you can approach Designpluz,the  Website designers in sydney who will bring up high quality website designs. Check More @ https://www.designpluz.com.au/

 

5 Ways SEO Can Help Boost Brand Awareness

 A brand should adapt to the evolving technologies to increase brand awareness and cope with the existing competitors. SEO is one of the most sought after digital marketing strategies that are often overlooked. A brand should improve its SEO strategies for improved rankings and a better user experience. Expand your reach and increase brand awareness by implementing SEO.

 Most of the users click the top 4 or 5 sites or suggestions that are displayed on the search engine results page(SERP). By optimizing your website, your brand’s sales and brand awareness automatically increase with organic traffic. 

 1.    Link Building:

Today, everyone is aware of the importance of high-quality links from other websites. Link building is one of the most difficult parts of SEO, but there are several ways to acquire links. When building strong links, use tactics such as creating infographics, broken link building and actively participating in social media. If there is more genuine traffic from high authority sites to your site, then google will help display your webpage in a better position in its SERP.

 2.    Optimized Keyword Phrases:

 For qualified traffic to your website, optimize the keywords used by users during their query for information about a product or service. Find the keywords that users use through online surveys and questionnaires. This gives an idea of which keywords the users often use and use these keywords to develop your web pages more relevant to your target audience. These keyword phrases act as a window of your customer’s perception of a product or service.

 3.    Long-Tail Keywords:

 Google doesn’t use random keywords to display the information on its SERP. So it is necessary to include the keywords that users use during their queries. Long-tail and short-tail are the types of keywords that are commonly used. 

 

 Short-tail keywords mean users use only 3 words or less for their search, for example, black pen. Users who are looking for general topics will more likely use 2 to 3 short-tail keywords. Short-tail keywords hold a lot of traffic and are extremely competitive, which online marketers tend to use. The conversion rates will be lower because of the large number of competitors. Marketers may spend a lot of money on Google Ads because of the high search volume and competition.

 Long-tail keywords consist of three to five words and are more specific when compared to short-tail keywords, for example, ‘best black pen in 2021’. Because of the lower search volume, the long-tail keywords cannot match the short-tail keyword traffic but will gradually increase the traffic, resulting in higher conversion rates. Long-tail keywords best suit the brands whose motive is to target their target audience.  Long-tail keywords with more specific information will be far less competitive, and the traffic generated will lead to conversions setting you apart from other competitors.

 Integrated channels:

 For more content visibility, allocate some budget for paid media campaigns. Use social media platforms as often as possible since it’s one of the biggest allies of SEO. Create some good content to promote your brand for an extended period. To get qualified leads, incorporate your keyword research into this content. Social media will be the best platform for sustaining your positive brand mentions and another way to draw traffic to your website.

 Content Optimization for Branding:

 By optimizing your content, your brand may get more data and leads. Create contents that are fresh and engaging to increase your brand awareness. Blog post, guest posting, website content helps decrease the bounce rate of your website. Content marketing and SEO should go hand in hand for a brand to stand out among other competitors. Without understanding the consumer’s behaviour, it’s hard to create content that may result in fewer conversions.

 Every brand is aware of the importance of SEO, but they should improve their strategies to increase their brand awareness. SEO is about online visibility and a better position in SERP. Whether yours is a well-established brand or a start-up, invest some time to do Responsive Website Design & develop the best SEO strategies to prolong your success in this digital world. 

If you are looking to develop Responsive Web Design Please contact Designpluz preferred web design agency in Sydney. for more https://www.designpluz.com.au